|
| |
COVID-19 UPDATE & GOVERNMENT RESPONSE
|
- The Province of British Columbia extended their State of Emergency to September 1, 2020
- The US and Canadian border closure has been extended to September 21, 2020
|
|
TOURISM VANCOUVER UPDATES
|
A MESSAGE TO MEMBERS FROM CEO, ROYCE CHWIN
Dear Members,
While we are still dealing with international border restrictions, limited group sizes and physical distancing measures, it has been welcome news to hear that some tourism operators have seen parts of their business come back. At the same time, we know there are big challenges ahead to get us through the coming fall and winter. We are still in the midst of weathering the most difficult time in the history of our industry together.
Like many in our sector, we know you and your businesses are struggling to keep your staff employed. The health of our organization reflects the well-being of our membership and this brings me to where we have landed today. To ensure our long-term viability so we can deliver on a renewed vison and mission, the difficult decision was made, in consultation with and support from the Board, to reduce our workforce permanently by releasing our furloughed staff. This decision was not taken lightly and not without exploring many other options.
I would like to take a moment to acknowledge and sincerely thank all affected colleagues for their steadfast dedication and service to Tourism Vancouver, members and the community in which we serve. Our colleagues have been a key part of our successes year over year.
It is clear that our tourism community needs financial support so we can survive and rebuild together. We will continue to advocate on your behalf through our work with the Metro Vancouver Tourism and Hospitality Industry Task Force. If you have any questions, the department leads below would be happy to support you:
The full contact list for Tourism Vancouver team members can be found here. Please don’t hesitate to reach out to me at rchwin@tourismvancouver.com about how we can help; Tourism Vancouver is here for you.
Royce Chwin Tourism Vancouver Team Member President & CEO
|
|
TOURISM VANCOUVER LAUNCHES DINE OUTSIDE!
|
We invite you, food and drink lovers, to safely and slowly reconnect with friends and enjoy the view and vibes in the neighbourhoods that make our city delicious.
Over 160 restaurants in the City of Vancouver are offering menus, picnic2go packs and special offers to encourage Metro Vancouverites and visitors from across the Province to enjoy Vancouver's delicious food and drink. Plus, over two-dozen hotels are offering room only and dine and stay packages for a tasty getaway.
Dine OutSide is a collaboration between Tourism Vancouver and a collection of Vancouver Business Improvement Associations including Yaletown, Downtown, Gastown, the West End, Mount Pleasant, West Broadway, Kitsilano 4th Ave and South Granville.
Dine OutSide runs August 21 to September 21.
|
|
WEBSITE TRAFFIC TO TOURISMVANCOUVER.COM
Did you know? The largest demographic of visitors to our website is aged 25-34? Most popular content is the #VancouverComeBack microsite followed closely by information on Day Trips, Transit, and Things to Do. Overall Total visits in the period from June 1 to August 18 is down 74% from the same period last year with the vast majority, 73% coming from a domestic audience.
Traffic Volume
- Total Visits: 441,000 (1.7MM -74%)
- Pageviews: 718,000 (3.1MM - 77%)
Demographics & Origins
Ages
- 18-24 18%
- 25-34 34%
- 35-44 16%
- 45-54 14%
- 55-64 10%
- 65+ 8%
|
- Canada 73%
- British Columbia 80%
- Ontario 9%
- Alberta 6%
- Quebec 3%
- Saskatchewan 1%
- USA 14%
- UK 2%
|
|
|
INDUSTRY NEWS
|
MARSHA WALDEN APPOINTED PRESIDENT & CEO, DESTINATION CANADA
Congratulations to Marsha Walden on her appointment as President and CEO of Destination Canada! Tourism Vancouver looks forward to continuing the collaborative relationship with Destination Canada and working alongside their team to support recovery for our sector.
|
|
BC MEETINGS & EVENTS INDUSTRY WORKING GROUP UPDATE
Very important work continues in developing comprehensive guidelines and best practice recommendations for BC’s Meetings and Events industry.
Please CLICK HERE for the latest information. Sincere thanks to the Working Group Members and Advisors.
If you would like any additional information please contact;
|
|
WE LOVE GIVING AT METROPOLIS AT METROTOWN
Metropolis at Metrotown wants to help the Burnaby community with their latest program, We Love Giving. The program which started August 4, 2020, and running while quantities last, encourages everyone in the community to donate $25 or more to the Burnaby Hospital Foundation. To thank donors for their generosity, Metropolis will reward each donor with a $25 mall gift card. Metropolis hopes this campaign will help fundraise $40,000 for the Burnaby Hospital Foundation for new medical equipment and technology to support the community.
|
|
MEMBER OPPORTUNITIES
|
CALL FOR PARTICIPANTS - EXPLORE BC IPA
(TIME LIMITED REQUEST : DEADLINE IS TODAY!)
As of their Fall Recovery marketing campaign, DBC has partnered with the BC Ale Trail to create the Explore BC IPA, a limited-edition beer developed by 6 breweries across BC. The beer will launch in October as part of BC's Craft Beer Month. This is open to all restaurants and hotels who would like to feature the Explore BC IPA.
For More information CLICK HERE
|
|
NEW DIGITAL VISITOR CENTRE INITIATIVE
Tourism Vancouver's Visitor Centre is undertaking a new digital initiative to address limitations due to Covid-19 as well as help members reduce printing costs. In collaboration with Simplebooklet, we are offering our visitors access to digital versions of your brochures, rack cards, and guides to be viewed on their mobile, tablet and desktop devices. Visitors will be able to tap QR codes, enter a custom URL, and install the brochure onto their mobile device for offline access - with 24 hour access. All brochures will be interactive and include CTAs to facilitate improved engagement with your business.
Through this collaboration with Simplebooklet, this digital brochure is a FREE solution for your business. Simply upload a PDF version of your current brochure, flatsheet or menu. You can view an example below. If you have additional questions, email Cara Vanderhall, Manager, VS Operations.
|
|
INSTAGRAM REELS COLLABORATIONS
Last week Instagram launched Instagram reels, a new form of content on the Instagram platform that has the ability to easily reach new audiences and go viral. We want to use Instagram reels to showcase our wonderful city to the world and inspire future travel, but we need your help.
For a potential collaboration, please connect with Chelsea Webster, Digital Marketing Specialist
|
|
|
|
| | | |
|
|
|