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March 31, 2021

Tourism Vancouver
Tourism Vancouver
  • Earlier this week, Provincial Health Officer Dr. Bonnie Henry introduced new restrictions in response to rising COVID cases. These measures are in effect until at least April 19th:
    • Restaurants, pubs and bars are closed for indoor dining. Outdoor patio seating and take-out or delivery is allowed. People dining on patios should do so with their immediate household or core bubble.
    • Whistler-Blackcomb ski resort is closed.

Tourism Vancouver will continue to advocate on behalf of our membership to ensure that all levels of government understand the impact the pandemic has had on your business. Please refer to our latest advocacy request below and consider sharing your story with us.

Destination Canada’s Industry Key Messages

  • Our industry’s recovery is a nation-wide challenge that calls for deep collaboration. Destination Canada has updated their key messages for industry to align our sector’s voices to support rebuild.
Destination Canada - Messaging Guidance for Industry

Tell Us Your Story

As part of a growing coalition of tourism and hospitality businesses and sector associations from around the province, Tourism Vancouver is adding its voice to a BC version of the “Hardest Hit” campaign to compel federal and provincial governments to work with our sector on a restart plan.

As part of our advocacy efforts, we’re aiming to collect information in the form of stories from businesses like yours to inform government on the extent of the impact that travel restrictions have had on the visitor economy since the start of the pandemic.

We encourage you to write your story using the template below to a maximum of two pages. Be as candid as you feel comfortable.  By telling your story, you give us permission to share the information with government. We may also call on you to tell your story through social and/or traditional media channels, as well as via industry communiques.

Please send your (maximum 2-page) summary to Sabrina Tey, Tourism Vancouver Team Member, Manager, Communications by April 10, 2021.


Background: Business name; location/s in BC; date established; ownership structure; # of full and/or part-time employees.

Primary Customers: Where your customers are from; demographics; who your booking partners are; what primary marketing channels you use.

Revenue Base:  State pre- and post-COVID revenues (actual or range and % drop); how much longer you can afford to remain in operation; support programs you’ve applied for and either received or been rejected (state reasons for rejection).

Tourism Supply Chain: List other tourism businesses or other sectors that you work with and how your business supports these enterprises.

Government Decisions: State how federal and/or provincial government orders, directives and measures have affected your business; provide recommendations on what government can do differently or better to lessen the impact on your business.

Community Contribution: Illustrate why your business is a key part of your community and how travel restrictions have impacted you, your employees, your business in general, as well as the community you call home.

Personal Implications: Illustrate the ways the pandemic has affected you personally, professionally, mentally, physically, emotionally or spiritually.


Reduced Advertising Rates for

To help you, our members, prepare for the future restart of provincial and domestic travel, Tourism Vancouver will be waiving 50% of the costs of our online advertising program for the remainder of 2021. This new pricing will be in effect from April 1 until December 31, 2021.

We hope that this rate reduction will support your ongoing and potential advertising efforts on, and enable our promotions to drive incremental business to your website and help generate new sales in the months ahead. As we rebuild demand for our destination and welcome visitors back to Vancouver, your partnership is extremely important.  Please connect with Lia Wik and our advertising partner, Destination Travel Network to find out more.

Listing Opportunity on

A reminder to members that Destination BC provides free listings for tourism businesses on the website. This is a great opportunity to showcase your products, services and any special offers you are promoting.

To update or submit your listing please click here:


American Express Travel - Global Travel Trends Report

American Express has recently released their Global Travel Trends report which indicates that travelers appear to be excited to plan their future vacations despite ongoing restrictions which will delay this travel.  Some evidence also points to a willingness to travel in non-peak seasons.

  • American Express’ Global Travel Trends Report shows there’s pent-up demand, and a consumer desire to book through a travel agent. The study surveyed people from seven different countries including Australia, Canada, Mexico, Japan, India, the United Kingdom and the United States.
  • 76% of respondents surveyed are creating their destinations wish list for future travel even though they might not be able to travel yet. While consumer comfort levels with travel and the types of trips may differ, some 87% of respondents said having a future trip planned gives them something to look forward to; while 63% say planning future travel makes them feel excited; and 53% say it makes them feel hopeful. 
  • 78% of respondents wanted to travel in 2021 to relieve the stresses from 2020. Among the many findings, 56% of respondents indicate that they miss travelling so much that they’re willing to book a trip now, even if they might have to cancel it in the future. Some 61% also plan to spend more in 2021 since they didn’t travel in 2020.
  • 59% of those surveyed indicated that they want to use an agent to help plan and customise their next trip. Top priorities for travellers now include personalised experiences (82%), alongside high cleanliness standards (81%) and privacy (79%).
  • 80% of respondents are willing to travel to destinations during the off season so that it’s less crowded; while 69% of respondents are interested in visiting lesser-known destinations.
  • Consumers are also becoming more conscious travellers, for example 72% want to travel places where they can help boost tourism revenue and the economy; while another 77% of respondents said they want to support small businesses. Some 69% of those people polled also said that they want to choose an airline/hotel that values diversity and inclusion, while 55% are interested in carbon-negative travel.
View the Full Report


Webinar: Provincial & Domestic Marketing Update

April 14 | 10:30am - 11:30am | Virtual

Please join the Tourism Vancouver team for a live webinar on Wednesday, April 14, 2021, to hear the latest on the #LoveVancouver campaign as we head into summer. 

During this webinar, members will:

  • Hear updates on the #LoveVancouver campaign
  • Learn about member opportunities to support and benefit from the #LoveVancouver campaign and key messages to amplify in the domestic market
  • Hear how Tourism Vancouver’s programming is integrating with other tourism campaigns, and industry partner initiatives


  • Candice Gibson, Tourism Vancouver Team Member, Manager, Marketing
  • Krista Alcazar, Tourism Vancouver Team Member, Market Manager, International Markets
Register Now

22 Gardens to Visit This Spring in Vancouver

Spring has officially sprung in Vancouver. There are over two dozen beautiful gardens around the Vancouver area where you can enjoy gorgeous spring flowers.

#LoveVancouver Neighbourhoods: Point Grey Village & Robson Street

As our trek through #LoveVancouver Neighbourhoods continues, we take a charming and historical amble through some of Vancouver's neighbourhoods.

Best Kid-Friendly Bike Rides Around Vancouver

Vancouver has lots of flat, car-free cycling paths that are perfect for a family outing.  Our guide to the best kid-friendly bike rides around Vancouver also includes pitstops along the way that little cyclists will love.

Vancouver’s Film Industry is (Once Again) Taking Centre Stage

Though 40 productions were forced to shutter in March 2020 due to Covid-19, British Columbia’s film, TV, visual effects and animation industry’s resilience and creativity helped to fuel a powerful comeback that saw 60 productions resume – with strict safety protocols intact – a mere seven months later.

#LoveVancouver Neighbourhoods: Downtown Vancouver & Cambie Village

What makes a neighbourhood unmistakably “Vancouver”? Our city spans blocks, creeks, slopes, and an inlet, but around each corner and over the crest of every wave, there’s a constant feeling that it all fits.

Vancouver Tourism Facilities Managers Association

Tips for Safely Restarting your Tourism Facility after hibernation

April 10 | 9am - 10:30am | Virtual

The Vancouver Tourism Facility Managers Association is pleased to invite you to its first event of 2021 with Jim Mandeville, Senior Project Manager Large Loss North America for First On Site. “Our modern structures — especially large ones — are designed to be lived in. And when they’re not being lived in … or are not being used, or used to their full potential, they can get a little bit achy and they could start to have some problems.”

In tourism and hospitality parts of or entire buildings may have been shut down or put in hibernation. As we start to look forward to a gradual relaxation of COVID restrictions it is important to consider taking some preventative steps to avoid problems when recommissioning your building. Jim will present on steps you can take to avoid, leaks, clogged drains and catch basins, building structural issues and stagnant water might require special legionella management.

We will follow up the presentation with a Q&A session with our members offering you the opportunity to do a deeper dive on specific areas of interest.


Meetings & Conventions – A Fresh Perspective on Engagement

PCMA Capital Chapter, Washington D.C. Hill Week Virtual Visits & GMID Day
April 5, 8 | Various Times | Virtual

April 5 – Virtual Congressional Meetings - Hill Week is an opportunity to get our industry issues front and center to U.S. elected officials, but it is also an opportunity for one to develop a relationship with Members of Congress and their staff from your jurisdiction.  

April 8 – GMID Education Event 3-5pm 
State of the Industry Report | Nan Marchand-Beauvois, SVP, USTA 
Panel Discussion – “What is Needed Now to Move the Meetings & Events Industry Forward?” 
Moderated by John Rubsamen | President, PCMA Capital Chapter 
Elliott Ferguson | President & CEO, Destination DC 
Amy Calvert | CEO, Events Industry Council 
Michael Jacobson | President & CEO, Illinois Hotel & Lodging Association 

Jackie Kavcak will be attending on behalf of Tourism Vancouver

MPI Ottawa Global Meetings Industry Day (GMID)
April 8 | 8AM - 9:30AM EST | Virtual

Join MPI Ottawa as they celebrate Global Meetings Industry Day online on April 8, 2021 where they bring together leaders from across the meetings and events industry, showcasing the impact that business meetings, conferences, conventions, incentive travel, trade shows and exhibitions have on our industry. Meeting professionals across the world participate in this international day of advocacy. Tourism Vancouver is an education sponsor.  Michelle Taylor will be attending on behalf of Tourism Vancouver. 

MPI Ottawa, MPI Montreal/Quebec, MPI Toronto - the EVENT
April 13-16 | Virtual

Three Meeting Professionals International (MPI) chapters have partnered together to offer their memberships something bigger and better.  Bringing together three unique meeting communities will give event participants the chance to expand network circles while strengthening existing ones.  Tourism Vancouver is an initiative partner. Michelle Taylor will be attending on behalf of Tourism Vancouver.

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